Immersive "Guofeng" (Chinese-style) travel experiences have become a major summertime draw for both domestic and foreign travelers in China. It reflects a broader shift among travelers - from simply sightseeing to experiencing traditional Chinese culture firsthand.

July29,2026

This summer, traditional Chinese culture has been gaining new appeal as global tourists embrace more fresh offerings rooted in China's rich heritage, especially those that enable them to enjoy immersive experiences.

July28,2026

In recent years, a term Shuyun was coined to describe the summer travel boom, sparked by the overlap of school summer breaks and peak travel season, as people seek getaways to escape the summer heat.

July24,2026

Zero-carbon summer travel is in full swing in Taining County of Sanming City, southeast China's Fujian Province.

August14,2024

Shanghai is welcoming an increasing number of inbound tourists with festivals, live performances, and more. Thanks to visa-free policies, exploring Shanghai has never been easier!        

August14,2024

China is gearing up for a substantial surge in travel and tourism as the bustling summer vacation season kicks off, with analysts expecting the rapidly warming domestic market to further boost economic recovery.

July05,2024